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ActiveAU· Buyer profile v1

FirstPass — Prior authorizations, approved the first time

hipaa-demo.vercel.app/

FirstPass checks your clinical documentation against exact payer criteria — every requirement scored, every gap fixed — before you submit.

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What we read from your site

We crawled 1 pages and understood the product.

crawled site context
Your homepage says

FirstPass checks your clinical documentation against exact payer criteria — every requirement scored, every gap fixed — before you submit.

Pages crawled
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Your buyer profile
Who actually buys this

Buyer locked at Hospital & Health Care

FirstPass sells to outpatient healthcare provider organizations that submit high volumes of prior authorizations and lose revenue and staff time to denials and rework. Specialties with heavy PA burden (imaging, infusion, specialty pharmacy, orthopedics, GI, cardiology) feel the pain most. Buyers are practice operations and revenue-cycle leaders who want fewer denials and faster approvals, supported by clinical leaders who validate the note quality and the MAs/intake staff who use the wizard daily. They buy because every denied or delayed auth costs staff hours, delays patient care, and erodes margin — FirstPass gets it approved the first time.

78conf
how sure we are

Here's the evidence behind that call — the markets these buyers sit in, who inside their companies actually decides, the exact titles to search on LinkedIn, and how to open the conversation.

1 · Where they sit

Buyers like this cluster in these markets and tend to already run these tools.

Markets
Hospital & Health CareMedical PracticeMental Health CarePharmaceuticals
Likely already running
EpicCernerathenahealtheClinicalWorksNextGen HealthcareGreenway HealthAdvancedMD
2 · Who decides

Inside those companies, four roles that says yes — what hurts them today, and what they're paying to fix. Start with the highlighted one.

START HERE
Prospect these titles
VP of Revenue CycleDirector of Revenue CycleRevenue Cycle ManagerDirector of BillingDirector of Patient AccessPrior Authorization Manager
Pain: High PA denial and rework rates eroding net collections; Staff time wasted resubmitting incomplete authorizations; Delayed reimbursement and aging AR from auth issues; Inconsistent documentation across payers and staff
Outcome: FirstPass scores every payer requirement and fixes documentation gaps before submission so authorizations get approved the first time, cutting denials and rework.
Champion
Prospect these titles
Practice AdministratorDirector of OperationsChief Operating OfficerPractice ManagerVP of OperationsOffice Manager
Pain: Authorization backlogs delaying patient care and procedures; Staff burnout from manual payer criteria lookups; Lost revenue from missed or denied authorizations; Hard-to-train intake staff making clinical guesses
Outcome: FirstPass gives your MAs a guided, payer-specific intake wizard that produces a ready-to-paste optimized note — no clinical guesswork, fewer delays.
Champion
Prospect these titles
Medical DirectorChief Medical OfficerDirector of NursingClinical DirectorPhysician Owner
Pain: Physicians spending time on documentation justifications; Clinical notes not matching carrier-specific criteria; Care delays from authorization rejections; Inconsistent note quality across providers
Outcome: FirstPass generates clinical notes formatted to each carrier's exact criteria, ensuring medical necessity is documented right the first time.
Champion
Prospect these titles
Medical AssistantPrior Authorization SpecialistPatient Access SpecialistAuthorization CoordinatorFront Office LeadIntake Coordinator
Pain: Guessing what each payer requires for each procedure; Repeated back-and-forth on missing documentation; Manual, error-prone note assembly; Copying data across systems
Outcome: FirstPass walks you through a 4-step intake, validates against the payer, and gives you a one-click copy note for your EHR.
3 · What to search for on LinkedIn

Paste these titles straight into Sales Navigator — grouped by the persona above.

VP of Revenue CycleDirector of Revenue CycleRevenue Cycle ManagerDirector of BillingDirector of Patient AccessPrior Authorization ManagerUtilization Management Director
Practice AdministratorDirector of OperationsChief Operating OfficerPractice ManagerVP of OperationsOffice Manager
Medical DirectorChief Medical OfficerDirector of NursingClinical DirectorPhysician Owner
Medical AssistantPrior Authorization SpecialistPatient Access SpecialistAuthorization CoordinatorFront Office LeadIntake Coordinator
4 · How to reach them

With the markets, roles and titles above in hand, here's where to actually open the conversation.

Open on email, follow up on linkedin.

A personalised first touch on the primary channel lands better than a cold email to a guessed address. Reinforce by the second channel once it's warm.

email railPRIMARY
Open the conversation here
linkedin railFOLLOW-UP
Reinforce non-responders once warm
We'll draft every message in your voice — you approve before anything sends.
5 · Skip these

Companies and roles that look right but waste your time. Filter them out before you build a list.

Inpatient-only hospitals with centralized UM that don't submit outpatient PAs
Cash-pay / concierge / direct primary care practices that bypass insurance authorizations
Payers and insurance companies (they receive, not submit, auths)
Pure telehealth or non-clinical health tech vendors
Dental and veterinary practices (different auth workflows)
Solo practices with negligible PA volume (low ROI)
EHR and RCM software vendors (potential partners/competitors, not buyers)
Buyer dossier · derived from https://hipaa-demo.vercel.app/ · SalesOutreacher