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ActiveAU· Buyer profile v1

OH Consultant — SWMS

swms.ohconsultant.com.au

Australian occupational-hygiene SWMS (Safe Work Method Statement) template store. ~1,081 standards-aligned templates across three tiers ($99 standard, $149 high-risk construction work, $199 specialist). Buyers are PCBUs and contractors performing high-risk construction work who must have a compliant SWMS in place before work starts. Every template is reviewed by a team of certified and experienced occupational hygiene professionals.

Buyer identified
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no deals yet
Who actually buys this

Buyer locked at Construction

Small-to-mid Australian contractors (1–50 employees) performing active high-risk construction work who must produce a compliant SWMS per task and have no in-house occupational-hygiene capability. They buy when a job, tender, or principal contractor requires a SWMS before mobilisation.

80conf
how sure we are

Here's the evidence behind that call — the markets these buyers sit in, who inside their companies actually decides, the exact titles to search on LinkedIn, and how to open the conversation.

1 · Where they sit

Buyers like this cluster in these markets.

Markets
ConstructionCivil EngineeringBuilding ConstructionSpecialty Trade ContractorsMining Services
2 · Who decides

Inside those companies, two roles that says yes — what hurts them today, and what they're paying to fix. Start with the highlighted one.

START HERE
Prospect these titles
OwnerDirectorManaging DirectorProprietorPrincipal
Pain: cannot mobilise without a compliant SWMS; no internal safety team; principal contractor or tender requires documented SWMS
Outcome: Standards-aligned SWMS your crew can use on the next job, reviewed by a team of certified and experienced occupational hygiene professionals.
Champion
Prospect these titles
HSE ManagerWHS ManagerHSEQ ManagerSafety ManagerHealth and Safety Manager
Pain: stretched across multiple sites; needs defensible, current SWMS fast; keeping pace with Code and exposure-standard changes
Outcome: A ready library of defensible SWMS so your team stops rebuilding documents for every high-risk task.
3 · What to search for on LinkedIn

Paste these titles straight into Sales Navigator — grouped by the persona above.

OwnerDirectorManaging DirectorProprietorPrincipal
HSE ManagerWHS ManagerHSEQ ManagerSafety ManagerHealth and Safety Manager
4 · How to reach them

With the markets, roles and titles above in hand, here's where to actually open the conversation.

Open on linkedin, follow up on email.

A personalised first touch on the primary channel lands better than a cold email to a guessed address. Reinforce by the second channel once it's warm.

linkedin railPRIMARY
Open the conversation here
email railFOLLOW-UP
Reinforce non-responders once warm
We'll draft every message in your voice — you approve before anything sends.
5 · Skip these

Companies and roles that look right but waste your time. Filter them out before you build a list.

Businesses over 50 employees (likely have an in-house safety team — not the buyer)
Consultancies or competitors that produce their own SWMS
Non-construction office businesses with no high-risk work
Buyer dossier · derived from https://swms.ohconsultant.com.au · SalesOutreacher